Cookie Policy
Our Privacy Policy explains our principles when it comes to the collection, processing, and storage of your information

This policy specifically explains how we, our partners, and users of our services deploy cookies, as well as the options you have to control them

User Sites
In addition to the cookies set on our own sites, we utilize cookies for our Site Stats feature

This tallies the unique numbers of visitors to a site, as well as the number from specific geographic locations

A visitor is counted when we see a user or browser for the first time in a given period

Examples
Below are examples of the cookies set by Automattic, with explanations of their purpose

Some of these cookies are set across our whole network, whereas some are specific to individual services (e.g

WordPress.com, Longreads, etc)

Please note that this is not an exhaustive list, but rather aims to be representative

Information about cookies that may be set by third parties, such as our ads partners, is below

Additionally, we occasionally set referrer cookies on Jetpack connected sites, using WooCommerce

In addition, people and companies that use our services to publish or host their own sites may place additional cookies

We provide more information on these cookies below

Required
Analytics and Performance
Advertising
Please also see the section below on third party advertisements that you may see on our sites or sites that use our services

Advertisements from Third Parties Through Automattic’s Ads Program
Our mission is to democratize publishing

So that we can offer free access to create a website using WordPress.com, we show ads on some of our users’ sites

Our users may also choose to place ads on their site through our ads program

Additionally, we also show ads from our ads program on some of our own websites (e.g

longreads.com), and in emails

We operate our ads program in partnership with third party vendors

As part of the operation of our ads program, we use cookies to collect certain information

Advertising cookies enable us and our partners to serve ads and to personalize those ads based on information like visits to our sites and other sites on the Internet

Below is a representative list of our advertising program partners, along with information on the cookies that each partner sets

The partners we work with change from time to time, and this is not an exhaustive list

Your choices to control cookies related to our ads program are described below

Below is a representative list of the cookies that may be set by our ads partners in connection with ads that appear in emails

Visitors to Sites with Parse.ly installed
Below are examples of the cookies set for visitors to sites with the Parse.ly plugin installed

Visitors to Sites with Jetpack installed
Below are examples of the cookies set for visitors to sites with the Jetpack plugin installed

For more details on the cookies set for administrators, please see https://jetpack.com/support/cookies/

Jetpack Comments
Subscriptions
Our Internal Analytics Tool
In order to better understand how our services are used, we monitor certain user activities that take place within our products, including page views and clicks on any links used when managing a site via our dashboards

We call each one of these actions an “event.” Analytics events are attached to your WordPress.com account and are handled via a first party system that Automattic owns and maintains

In general, we record the following data for each event: IP address, WordPress.com user ID and username, WordPress.com-connected site ID (for sites not hosted on WordPress.com), user agent, referring URL, timestamp of event, browser language, and country code

We use this information to improve our products, make our marketing to you more relevant, personalize your experience, and for the other purposes described in our Privacy Policy

You may opt out of our analytics program through your user settings

By doing so, you won’t share information with our analytics tool about events or actions that happen after the opt-out, while logged in to your WordPress.com account

Note that opting out does not disable the functionality of the actions we track – for example, if you publish a post, we will still have record of that (don’t worry!), but for an event or action after you opt out, we will not have other data associated with that action or event in the analytics tool

For our Simplenote Users: We use our first party analytics tool in Simplenote to help us better understand how Simplenote is used and improve the app for our users

You may opt-out through your privacy settings in the app

By doing so, you won’t share information with our analytics tool about events or actions that happen after the opt-out

One more thing–For Simplenote users who log onto Simplenote using their WordPress.com login, if you’d like to opt-out of our analytics tool on Simplenote, you’ll also need to opt out on the Simplenote app–not on your WP.COM Account Privacy Settings

Consent and Choices for Advertisements on Our Users’ Sites Through Our Ads Program
You may see a “cookie banner” on our users’ websites, particularly if you are in the European Union

If so, then our ad program does not set, or allow our ad partners to set, cookies that are used to show you targeted ads before you accept

When you consent in this manner, we and our advertising partners may set third party advertising cookies in order to show you personalized ads on the website you are visiting and, if you are visiting a site in the WordPress.com network, on all websites within that network of sites

You’ll know that a site is in the WordPress.com network because it will have a WordPress.com subdomain (e.g., example.wordpress.com)

For other sites that participate in our ads program, your consent is only for personalized ads on the specific site you are visiting

For visitors to sites in the WordPress.com network:
You can manage your privacy choices for third party advertising cookies for sites in the WordPress.com network by clicking “Learn More” on the banner, which will bring up our consent management platform (CMP)

You can also adjust your settings for sites in the WordPress.com network at any time by clicking on the “Privacy” link displayed beneath every ad

In March 2021 we began rolling out a new CMP to some of our users as part of our transition to the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework, which we will participate in as both a CMP provider and as a vendor (framework identification number 496)

Our new CMP complies with the framework’s Specifications and Policies, and honors the choices you make using the IAB’s tools

Within the CMP we list as partners all the vendors that participate in the IAB’s Framework

We don’t work with all of these vendors, but our ad partners listed above might, so we want to give you the choice to deactivate them

(This is also why the list in our CMP is longer than you’d expect!)

If you have any questions about our use of cookies, you can find the most relevant contact details in our Privacy Policy

Sections
– What are cookies?
– How we use cookies
– Where we place cookies
– Types of Cookie
– User Sites
– Examples
– Required
– Analytics and Performance
– Advertising
– Advertisements from Third Parties Through Automattic’s Ads Program
– Visitors to Sites with Parse.ly installed
– Visitors to Sites with Jetpack installed
– Jetpack Comments
– Subscriptions
– EU Cookie Law Banner
– Controlling Cookies
– Our Internal Analytics Tool
– Consent for Advertising Cookies on Our Sites
– Consent and Choices for Advertisements on Our Users’ Sites Through Ou…

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